AI playbook · Marketing

Find what customers search for

Build a list of the questions and searches people use to find businesses like yours, then decide which pages and posts to write.

Setup: 30 minutesBeginner Get the prompt

The problem

Businesses often write about what they want to say, not what customers type into Google. The gap means good businesses stay invisible.

Step by step

  1. Write down every question customers have asked you this year.
  2. Look at Google’s "People also ask" and suggested searches for your main service and town.
  3. Ask the AI to group the questions by topic and stage: researching, comparing, ready to buy.
  4. Check search volumes in a keyword tool if you have one.
  5. Pick the five questions you can answer best and plan a page or post for each.

The prompt

Replace the {highlighted} parts with your details, or fill them in with the prompt builder.

Check before you use it

  • The AI has not invented numbers.
  • Suggested pages fit what you really offer.

Privacy

  • Nothing private needed.

Do’s and don’ts

Do

  • Start with questions you hear every week.
  • Write one great answer instead of five thin ones.
  • Check Google Search Console to see what you already show up for.

Don’t

  • Trust search volumes an AI makes up.
  • Target towns or services you do not cover.
  • Repeat the keyword unnaturally on the page.

When not to use AI for this

AI cannot see real search data on its own. Use it to organise ideas, and a keyword tool or Google Search Console for actual numbers.

Tools that can help

SemrushKeyword and competitor research for search and ads.
PerplexityAn AI search engine that answers questions with links to its sources.
ChatGPTOpenAI’s general assistant for drafting, summarising, analysing files and brainstorming.

We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.

Useful for

Marketing and creative agencies

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