Photo: Bookmark Content, CC BY-SA 4.0, via Wikimedia Commons
Where AI helps most
1
Turn one video or talk into many posts
2Turn one client video into a month of assets.
Open the playbook →Write and test ad copy
3Fast variations for testing.
Open the playbook →Find what customers search for
4Organise keyword and question research.
Open the playbook →Make presentations and pitch decks faster
5Draft pitch decks and reports quickly.
Open the playbook →Write case studies from real projects
Client results stories, with approval.
Open the playbook →AI tools worth a look for marketing and creative agencies
JasperMarketing writing tool that keeps to your brand voice.
CanvaDesign tool with AI features for images, layouts, resizing and short copy.
DescriptEdit video and podcasts by editing the transcript, with captions and clip tools.
SemrushKeyword and competitor research for search and ads.
GammaTurns an outline or notes into a presentation, document or simple web page.
We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.
Do’s and don’ts
Do
- Tell clients where and how you use AI.
- Keep human review on everything published.
- Track which AI tools touch client data.
Don’t
- Pass off raw AI output as finished creative.
- Use client data in tools not covered by your contract.
- Generate work in the style of named living artists.
Watch out for
- Clients may have rules on AI use and confidentiality.
- Check the rights for every AI image and asset.
General guidance, not legal or professional advice. Check your industry’s rules and your tools’ data terms.
Tips from travellers
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