AI playbook · Marketing

Write blog posts that answer real questions

Use AI as an editor and outliner to publish helpful posts based on questions your customers really ask, with your expertise in every paragraph.

Setup: 1 to 2 hours per postIntermediate Get the prompt

Write blog posts that answer real questions

Photo: Shixart1985, CC BY 2.0, via Wikimedia Commons

The problem

Generic AI articles are everywhere and help nobody. Posts that answer specific customer questions with real experience still work.

Step by step

  1. List questions customers ask you before they buy.
  2. For one question, write or record your own answer in rough form: what you tell people, examples, mistakes you see.
  3. Ask the AI for an outline and a cleaned-up draft based only on your notes.
  4. Add photos, prices and examples from your own work.
  5. Read it aloud and cut anything that sounds like filler.

The prompt

Turn my rough notes into a blog post answering "{question}" for {audience}.
Use my examples and opinions; do not add facts or statistics I did not give you.
Structure: direct answer in the first 2 sentences, then sections with plain headings, then a short checklist.

My notes:
{notes}

Replace the {highlighted} parts with your details, or fill them in with the prompt builder.

Check before you use it

  • The answer is in the first two sentences.
  • Every fact is yours or checked.
  • It contains something only you could write.

Privacy

  • No client names without permission.

Do’s and don’ts

Do

  • Pick questions customers really ask you.
  • Add your own examples, photos and opinions.
  • Check every fact and link before publishing.

Don’t

  • Publish a draft without editing it.
  • Churn out dozens of thin posts on topics you know nothing about.
  • Let the AI make up statistics or quotes.

When not to use AI for this

Do not publish AI drafts without your own knowledge in them; they add nothing and can include errors.

Tools that can help

ChatGPTOpenAI’s general assistant for drafting, summarising, analysing files and brainstorming.
ClaudeAnthropic’s general assistant, good with long documents, writing and analysis.
SemrushKeyword and competitor research for search and ads.
GrammarlyChecks grammar, tone and clarity wherever you type, with AI rewriting.

We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.

Useful for

Small law firmsHealth and dental practicesNonprofits and charitiesTravel agents and tour operatorsConsultants and coaches

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