AI playbook · Marketing

Turn one video or talk into many posts

Take one video, podcast, webinar or long post and turn it into clips, captions, an email and a blog post.

Setup: 1 hourIntermediate Get the prompt

The problem

Making new content every day is exhausting. Most businesses already have good material sitting in one long video or talk that only a few people saw.

Step by step

  1. Choose one strong piece: a talk, a how-to video, a long post or a recorded Q&A.
  2. Get a transcript. Most video tools make one automatically.
  3. Ask the AI to find the five most useful moments and suggest a short post for each.
  4. Cut short clips of those moments, with captions.
  5. Ask for a short email and a blog post built from the same material, then edit both in your voice.

The prompt

Here is the transcript of {what it is} by {business name}.
Find the 5 most useful or surprising moments. For each give: the timestamp or quote, a one-line hook, and a social caption under 60 words.
Then outline a 600-word blog post and a 150-word email using the same ideas. Use only what is in the transcript.

Transcript:
{paste transcript}

Replace the {highlighted} parts with your details, or fill them in with the prompt builder.

Check before you use it

  • Quotes are accurate and not taken out of context.
  • Clips make sense on their own.
  • Captions are correct, especially names and numbers.

Privacy

  • Get permission from anyone who appears in the video before reusing it.

Do’s and don’ts

Do

  • Start with your best piece, not your newest.
  • Add captions: many people watch with the sound off.
  • Spread posts over a few weeks.

Don’t

  • Change what someone said to make a better clip.
  • Post all ten pieces on the same day.
  • Forget to link back to the full version.

When not to use AI for this

If the original was a private client session or internal meeting, do not repurpose it.

Tools that can help

DescriptEdit video and podcasts by editing the transcript, with captions and clip tools.
CapCutVideo editor with auto captions and templates for short social videos.
BufferSchedules social posts, with an AI assistant for drafting and repurposing.
ChatGPTOpenAI’s general assistant for drafting, summarising, analysing files and brainstorming.

We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.

Useful for

Fitness studios and gymsMarketing and creative agenciesTutors, trainers and small schoolsPhotographers and videographers

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