AI playbook · Marketing

Write product descriptions

Turn a product’s specs and a photo into clear, accurate descriptions for your website, marketplace listings or menu, in a consistent style.

Setup: 20 minutesBeginner Get the prompt

Write product descriptions

Photo: NadiaMalion, CC BY-SA 4.0, via Wikimedia Commons

The problem

Writing fifty product descriptions by hand is slow, so many shops copy the manufacturer’s text. That text appears on every other shop too and rarely answers the questions your customers actually ask.

Step by step

  1. Collect the facts for each product: name, size, materials, what it is for, who it suits, care instructions.
  2. Write down two or three questions customers often ask about this kind of product.
  3. Write one description yourself that you are happy with. This is your style example.
  4. Ask the AI to write new descriptions in the same style, using only the facts you gave it.
  5. Check every fact and measurement, then paste into your shop.

The prompt

Write a product description for {shop name} in the same style as this example:
{your example description}

Product facts (use only these, do not invent features):
{facts}

Customers often ask: {questions}
Answer those questions naturally. 80 to 120 words, then 3 short bullet points.

Replace the {highlighted} parts with your details, or fill them in with the prompt builder.

Check before you use it

  • Every measurement, material and feature matches the facts.
  • No claims you cannot back up, like "best" or health benefits.
  • The description reads differently from the manufacturer’s text.

Privacy

  • Product facts are usually fine to paste. Avoid pasting supplier contracts or cost prices.

Do’s and don’ts

Do

  • Give the AI one description you wrote as the style to follow.
  • Include the questions customers really ask.
  • Check every measurement against the product itself.

Don’t

  • Let it invent features, awards or materials.
  • Publish health, safety or eco claims you cannot prove.
  • Copy the manufacturer’s text into the prompt and ask for a light reword.

When not to use AI for this

For regulated products (supplements, cosmetics, children’s toys, electrical goods) check the claims rules for your country before publishing.

Tools that can help

Shopify MagicAI features in Shopify for product descriptions, emails and store help.
ChatGPTOpenAI’s general assistant for drafting, summarising, analysing files and brainstorming.
ClaudeAnthropic’s general assistant, good with long documents, writing and analysis.
JasperMarketing writing tool that keeps to your brand voice.

We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.

Useful for

Restaurants and cafésRetail shopsReal estate agentsOnline stores

Frequently asked questions

Is AI-written product copy bad for SEO?

Search engines judge content on whether it is helpful. Accurate, specific descriptions that answer real questions are what matters, however they are drafted.

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