AI playbook · Marketing

Rewrite your website pages

Make your home, services and about pages clearer: who you help, what you do, what it costs and how to get started.

Setup: 2 hoursIntermediate Get the prompt

The problem

Small business websites are often written once and never touched. Visitors leave because they cannot quickly tell whether you do what they need, where, and roughly for how much.

Step by step

  1. Write down who your best customers are and the problem they come to you with.
  2. Collect the facts: services, areas, price ranges, process, guarantees, real reviews.
  3. Paste one page at a time and ask for a clearer version that uses only those facts.
  4. Keep your own voice: change anything that sounds like a brochure.
  5. Read it on your phone. Is the next step obvious?

The prompt

Rewrite this page for {business name}, a {type of business} serving {area}.
Our best customers: {who}
Facts to use (do not add any others): {facts}
Goals: say clearly who we help and what we do in the first two lines; answer the top 3 questions ({questions}); end with one clear next step.
Plain English, short paragraphs, no buzzwords.

Current page:
{paste page}

Replace the {highlighted} parts with your details, or fill them in with the prompt builder.

Check before you use it

  • Every claim is true and provable.
  • Prices and areas match what you really offer.
  • The page still sounds like you.

Privacy

  • Website copy is public, so it is safe to paste.

Do’s and don’ts

Do

  • Answer the questions customers ask on the phone.
  • Show real photos and real reviews.
  • Put the phone number and booking button where thumbs can reach them.

Don’t

  • Add "award-winning" or "best in town" unless you can prove it.
  • Paste a competitor’s page and ask for a rewrite.
  • Publish fifty AI pages for towns you do not serve.

When not to use AI for this

Legal pages (terms, privacy policies) should come from a template written for your country or from a lawyer, not a general AI draft.

Tools that can help

ChatGPTOpenAI’s general assistant for drafting, summarising, analysing files and brainstorming.
ClaudeAnthropic’s general assistant, good with long documents, writing and analysis.
GrammarlyChecks grammar, tone and clarity wherever you type, with AI rewriting.

We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.

Useful for

Property managers and landlordsHotels, B&Bs and holiday rentalsTutors, trainers and small schools

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