The problem
Ad platforms reward testing, but writing ten variations of a headline is tedious, so most small advertisers run one ad forever.
Step by step
- Decide the one action you want: call, book, buy or sign up.
- List your real selling points and any offer with its end date.
- Ask for variations within the platform’s character limits.
- Pick three or four that are clearly different, not just reworded.
- Run them, wait for enough clicks to tell, then keep the winner and test a new challenger.
The prompt
Write ad copy for {platform} for {business name}.
What we sell: {product or service}
Who it is for: {audience}
Real selling points: {selling points}
Offer (if any): {offer and end date}
Give 10 headlines under 30 characters and 4 descriptions under 90 characters. Make them clearly different angles: price, speed, trust, outcome. No claims beyond the selling points.
Replace the {highlighted} parts with your details, or fill them in with the prompt builder.
Check before you use it
- Character limits are respected.
- Every claim is true.
- The landing page says the same thing as the ad.
Privacy
- Do not upload customer lists for targeting unless you have consent and the platform’s terms allow it.
Do’s and don’ts
Do
- Test different angles, not different synonyms.
- Give each test enough time and budget.
- Write down what won and why.
Don’t
- Promise results you cannot guarantee.
- Use fake scarcity or countdowns.
- Change five things at once and then guess what worked.
When not to use AI for this
Ads for health, finance, housing, jobs and alcohol have special platform rules and laws. Check them before running AI-written copy.
Tools that can help
We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.
Useful for
Online storesMarketing and creative agencies
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