Photo: Infrogmation of New Orleans, CC BY-SA 4.0, via Wikimedia Commons
Where AI helps most
Listing descriptions from your notes and the property facts.
Open the playbook →Follow-ups after viewings and answers to common buyer questions.
Open the playbook →Just listed, open house and local area posts.
Open the playbook →Summaries of local sales data you already have.
Open the playbook →Short stories of real sales, with client permission.
Open the playbook →Plain-English summaries to prepare questions, not legal advice.
Open the playbook →AI tools worth a look for real estate agents
We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.
Do’s and don’ts
Do
- Check every listing fact against the property records.
- Disclose virtual staging clearly.
- Use AI for first drafts, and your local knowledge for the final word.
Don’t
- Write listing copy that hints at who should or should not live there. Fair housing rules apply.
- Present virtually staged photos as the real rooms.
- Paste client finances into AI tools.
Watch out for
- Follow fair housing rules: no language about who should live in a property.
- Do not let AI describe features that are not there or measurements you have not checked.
General guidance, not legal or professional advice. Check your industry’s rules and your tools’ data terms.
Tips from travellers
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