AI marketing tools for small business

AI marketing tools for small business
Photo: Support Startup, CC BY-SA 4.0, via Wikimedia Commons

AI is good at first drafts and variations. Your job is the strategy, the facts and the final say.

Content and SEO

Use a general assistant to outline posts that answer real customer questions, then add your own examples and expertise. See blog posts that answer questions.

Social media

Generate a month of post ideas from your calendar of events and offers, then edit for your voice. Canva’s AI tools help resize designs for each platform. See social media posts.

Email

Draft newsletters, subject line variations and follow-up sequences. Many email platforms now include AI writing features.

Ads

Generate several headline and description variations, then test them. Always check claims are accurate and allowed.

Reviews

Reply to reviews faster with a drafted response you personalise. See reply to online reviews.

Keep your brand voice

Write a short brand voice guide (who you are, words you use and avoid, three example posts) and paste it into every request.

Rules to follow

  • Never publish facts, prices or claims you have not checked; AI can make things up.
  • Label AI-generated images where platforms require it.
  • Do not upload customer lists without checking your data rules.

Questions from readers

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