What it can do
- Answer calls 24/7 and greet callers in your business’s name.
- Answer common questions: hours, prices, location, services.
- Book, move or cancel appointments in your calendar.
- Take messages and send you a summary by text or email.
- Transfer urgent calls to you or a staff member.
Who it suits
Clinics, salons, trades, repair shops, restaurants taking bookings and any business that misses calls while busy with customers.
Where it struggles
- Complex or emotional calls, such as complaints.
- Strong accents or poor phone lines.
- Anything that needs judgement or a promise from you.
Checklist before you choose
- Calendar and booking integration with the system you already use.
- Call transfer rules: when and to whom.
- Your script and knowledge base: can you control exactly what it says?
- Call recordings and transcripts: where they are stored and for how long.
- Disclosure: tell callers they are speaking to an automated assistant, and check local rules on call recording consent.
- Pricing model: per minute, per call or flat monthly fee.
- Trial period: test with your own calls before going live.
Set it up well
- Start with your top ten caller questions; write the answers yourself.
- Review transcripts weekly for the first month.
- Keep a simple way for callers to reach a human.
