Ask a geekAll playbooksCustomer emailsReview repliesSee all: PlaybooksAll industriesRestaurantsTradesSee all: IndustriesAI readiness checkTime savings calculatorPrompt librarySee all: Tools30-day starter planAI policy templateKeeping data safeSee all: Guides

AI playbook · Sales

Design clear pricing packages

Use AI to think through simple good, better and best packages, and write clear descriptions of what each includes.

Setup: 1 hourIntermediate Get the prompt

The problem

Custom quotes for every job are slow, and customers struggle to compare. Clear packages make buying easier and quoting faster.

Step by step

  1. List what you sell most and what each really costs you in time and materials.
  2. Ask the AI to suggest two or three package structures and what goes in each.
  3. Do the pricing maths yourself in a spreadsheet.
  4. Ask for clear, short package descriptions.
  5. Test with a few customers before changing your website.

The prompt

I run {business name}, a {type of business}. Here is what I sell and roughly what each costs me: {services and costs}.
Suggest 2 or 3 ways to group these into simple packages (good, better, best or by customer type). For each, list what is included, what is not, and who it suits.
Do not set prices; I will do that. Then write a 40-word description for each package.

Replace the {highlighted} parts with your details, or fill them in with the prompt builder.

Check before you use it

  • Inclusions and exclusions are clear.
  • You have checked the margins yourself.

Privacy

  • Cost prices are sensitive. Use a business plan of your AI tool if you paste them.

Do’s and don’ts

Do

  • Make the middle option the one most people should choose.
  • Say clearly what is not included.
  • Review packages once a year.

Don’t

  • Copy a competitor’s packages and prices.
  • Hide fees in the small print.
  • Offer so many options that nobody can choose.

When not to use AI for this

Do not let AI set your prices. It does not know your costs, market or capacity.

Tools that can help

ChatGPTOpenAI’s general assistant for drafting, summarising, analysing files and brainstorming.
Microsoft CopilotMicrosoft’s assistant, also built into Outlook, Word, Excel and Teams on Microsoft 365 plans.
ClaudeAnthropic’s general assistant, good with long documents, writing and analysis.

We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.

Useful for

Photographers and videographersConsultants and coachesCleaning companiesFreelancers and solo businesses

Tried this playbook? Rate it.

Rate it

Tips from travellers

Used AI for Design clear pricing packages? Share what worked. The first good one goes right here.

Share a tip

We read every tip before it goes live. No links, please, and nothing personal about other people.

Questions from readers

Stuck on Design clear pricing packages? Ask the geeks.

Ask a question

We can’t reply privately. Useful questions get answered here on the page.