The problem
Most owners know their competitors exist but rarely have time to look properly.
Step by step
- List five competitors and copy the main text of their websites, or use an AI tool with web search.
- Ask for a comparison table: what they sell, prices shown, who they target, what they promise.
- Ask what nobody is offering that customers ask you for.
- Check prices and claims on the competitors’ own sites.
The prompt
Compare these competitors of {business} using only the text below.
Table: name, main services, prices shown, target customer, main promise.
Then: 3 gaps none of them cover, and 3 things we could say that they cannot.
{paste competitor text}
Replace the {highlighted} parts with your details, or fill them in with the prompt builder.
Check before you use it
- Prices and claims are current.
- You do not copy their wording.
Privacy
- Public information only.
Do’s and don’ts
Do
- Look at public websites, menus, price lists and reviews.
- Note what customers praise and complain about.
- Turn findings into one or two changes you will make.
Don’t
- Copy a competitor’s wording or photos.
- Trust AI claims about a competitor without a link.
- Pose as a customer to get private information.
When not to use AI for this
Do not copy competitors’ content or images.
Tools that can help
PerplexityAn AI search engine that answers questions with links to its sources.
SemrushKeyword and competitor research for search and ads.
ChatGPTOpenAI’s general assistant for drafting, summarising, analysing files and brainstorming.
We are not paid by any of these companies, and we list well-known options, not a ranking. Features and plans change; check the provider’s site and its data terms before you sign up. See all AI tools by category.
Useful for
Retail shopsTravel agents and tour operators
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